Important work deserves to be found.
We build the digital presence and connected network that help people and organizations driving change reach further.
FlywheelMotion
- Get discovered
- Own your story
- Grow your brand
- Enter the flywheel
and the network
Wins arrive one at a time. Focus this region to pause the cycle.
Example network win
What is Flywheel Motion
Your work needs a home online that you control.We build that foundation and connect it to the content, audiences and opportunities that help your reputation grow.
A win for one opens doors for others
We connect members whose work is relevant to each other. When one member earns attention, those connections help people discover related expertise across the network.
why we exist
The people driving change deserve better digital infrastructure.
People doing important work often rely on outdated websites and disconnected tools. Meanwhile, larger commercial organizations have the technology and teams to make themselves easier to find.
We build and maintain the digital presence that helps these people and organizations reach the audiences their work depends on.
Learn moreAround 10 million social enterprises operate worldwide, roughly 3% of all businesses.
World Economic Forum / Schwab Foundation, January 2024The Rise Ahead Pledge puts the shortfall at $1.1 trillion, against the $1.125 trillion social innovation needs globally.
World Economic Forum / Schwab Foundation, January 2024Social enterprises generate about $2 trillion in annual revenue and support more than 200 million jobs. The impact is not the thing in question. The visibility is.
World Economic Forum / Schwab Foundation, January 2024Who we work with
Is Flywheel Motion right for you?
You have established expertise or a mission worth advancing, but your online presence does not yet reflect it. We work with individuals and organizations to make their work easier to find and understand. Select a field to see where we focus.
Nominate SomeoneSelect a field to explore
01 / 08
Venture
what we build
Six connected layers that help your work reach further
Explore what we buildYour positioning and brand
We review your existing presence, clarify what you should be known for, and identify what is missing. Where needed, we develop the visual identity and language that express your expertise.
The technology behind your presence
We build the technical foundation that helps your sites load quickly and makes their content understandable to search engines and AI systems. Analytics show us what is working and where to improve.
Websites and platforms built around your work
We build websites and platforms around your expertise. For individuals, that can mean a home for their body of work. For organizations, it can mean dedicated sites for leaders or initiatives that support the main website.
Continuous measurement and improvement
We track how people find and use your sites, alongside how your work appears in search and AI answers. Those signals guide what we improve or build next.
Connections across the network
We connect relevant members and their work across the network, creating more ways for people to discover related expertise.
Ongoing visibility and growth
We keep building your visibility through search and AI discovery, alongside opportunities such as press coverage, speaking and partnerships. Each activity supports the digital presence behind it.
our team
The people behind it
Co-Founders
Meet the
founders
Andi Cross
Co-Founder · Brand & StrategyImpact strategist and expeditionist. Traveled to 53 countries to research the people and organizations driving meaningful change. Strategist in Residence at H/L Ventures, strategist for Fortune 500 brands and high-growth startups.
Thomas Prommer
Co-Founder · Tech, AI & GrowthFormer Global SVP of Engineering at adidas, CIO at Sweetgreen and President, Technology at Huge. More than twenty years of experience building digital platforms for major brands.
As seen in
questions
Before you ask
The things people want to know once they have read this far.
What does Flywheel Motion do?
We build and maintain the digital presence around your work, combining brand strategy, websites, technical infrastructure and ongoing visibility work. Relevant connections across our network help that work reach further.
How is Flywheel Motion different from an agency?
We combine brand and website development with an ongoing technical platform and a connected member network. The work continues after launch through measurement and improvement.
What do you mean by a digital property?
A website, publication, newsletter or tool built around your work. We connect these with your other channels so people can explore your expertise.
Who is Flywheel Motion for?
We work with people and organizations whose expertise and track record deserve greater visibility. The starting point is substantive work that we can help others discover and understand.
How long does it take?
The initial build takes weeks. Building visibility and recognition takes longer, with progress developing over months.
How does AI discovery fit in?
We structure your content so AI systems can understand who you are and what your work covers. This supports discovery through AI answers alongside traditional search.
What does it cost?
Pricing depends on what you already have, what needs to be built and the ongoing support involved. Contact us to discuss the scope and cost.
Can I nominate someone else?
Yes. Nominate a person or organization whose work deserves greater visibility.